week 7 -In focus: Kult House

“Kult House is the selected work of Josh Rhode, a 25 year old director/designer for storytelling and interactive experiences. Josh´s work as a designer is bold, dynamic and highly crafted. His versatile skillset enables him to creatively define and lead award-winning projects, through cencepting and design to animation and development. As a director, he is experienced in both cinematic and technical production, with a passion for fusing traditional principles with new digital experiences.”


here's his the link

class exercise 7 - Random association exercise

Situation/ problem

To create “SCARY IMAGES or OBJECT” that will instill fear among people through out the ages


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Association:

1) sharp nails : sharp nails looks scary and dangerous

2) teeth : sharp and long teeth indicates it's fierce and harmful

3) the fur : long fur makes it looks like a beast

4)cat eyes : scary eyes will create fear

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This is the final outcome :

week 7 - Random word/ image association

What is Random association?

It is a random word technique where we use random words to generate ideas. Generally, it is the simplest creative technique to create new ideas.

FOR EXAMPLE, we take ball as a random word. Then come out with a mind map about ball . Then generate the ideas with the mind map and then we problem is solved.